Friday 6 February 2015

Additional Theories, - Research

These are some more theories other than the basic that can relate to my short film 'On The Run':

  • Uses and Gratifications model = What audiences do with the media.
  • Richard Kilborn (1987) = Information, personal identity, Integration and social integration, and entertainment. This theory is challenged in my short film 'On The Run'.
  • James Lull (1990) = Structural Regulative, keeping time and part of pattern of daily life Competence/Dominance, role reinforcement, substitute role portrayal, 
  • Reception Theory = The text is encoded by the producer, and decoded by the reader.
  • The hypodermic model = When the media product itself can inject ideas, values and attitudes into a passive audience who might the act upon them. And also that the media text has only one message that the audience must pick up.
Narrative Theory:

  • Propps = This theory is about the basic struggles in the narrative. They appear to have stock characters. And he Propp identifies this theory about characters and actions as narrative functions. Characters, according to propp, they provide a structure for the text.
Representation Theory:

  • Bell Hooks: Interconnectivity of race, class and gender = Systems of oppression and domination in the media paying particular attention to the devaluation of black womanhood. Their primary purpose is simply to be other than the norm. 
These are additional theories for Q1 that i could add that relate to my film or are some i could associate with or consider 

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